We work with the leadership and staff of professional service firms to help them:
From independent consultants to regional law practices to international accountancy firms and high-end strategy advisors - the key challenge facing most professional service firms is their ability to attract and retain clients. They have all the technical and professional capabilities required - their shortfall is almost always in sales and marketing.
The truth is that few lawyers, consultants, architects, engineers, surveyors or accountants join their chosen profession because they like to sell or want to focus on marketing. As a result, business development capabilities are frequently seriously underdeveloped in professional service firms.
The ability to sell professional services is often viewed more as a mystical skill that a distinct learnable process - and a firm's "rainmakers" are often not effective at coaching other staff.
Firms are often unclear as to which marketing and business development approaches work in their sector and they frequently lack the structured sales and pipeline management processes needed to get control of their sales
In addition, the majority of the proven and effective approaches, tools and techniques developed for selling tangible products either don't work - or need serious adaptation to work for selling professional services.
Lighthouse Business Consulting are management consultants specialised in helping professional service firms overcome these challenges to build thriving, profitable practices.
It’s one of the oldest (and truest) phrases in selling: people buy from... Read more
One of the biggest barriers professionals have in developing their selling skills... Read more
Focusing on the critical area of sales skills for law firm partners and staff;... Read more
Selling services to large companies can often feel like you’re “wading through treacle”.... Read more
It’s the holy grail of Professional Services - to become a trusted advisor to your senior clients. To be... Read more
Selling professional services has always been difficult. The intangible nature of services means that potential... Read more
It’s probably the best-known and most-repeated rule in sales: 80% of your sales come from 20% of your... Read more
The art of storytelling is dying. We live in an age of soundbites, special effects, snappy comebacks and the... Read more
Finding a selling “style” congruent with your personality and your experience is a crucial determinant... Read more
The stereotype many people have of salespeople is of an amoral hired gun. A sharp suited, sharp talking huckster... Read more